Here’s Everything We Know About NJ Online Sports Betting Right Now

Posted June 28, 2019

What online sportsbooks are currently live in NJ?
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DraftKings Sportsbook
FanDuel Sportsbook
BetStars Sportsbook
888 Sportsbook
SugarHouse
Caesars
playMGM
William Hill
Hard Rock
PointsBet
Resorts
Who found when in NJ?
DraftKings Sportsbook has been the first mobile platform to start Aug. 1, and it held a monopoly on the market for more than three weeks.
The playMGM sports betting app went live on Aug. 22, and also the arrival of SugarHouse Sportsbook a day afterwards brought the running count to three. A week after, both FanDuel Sportsbook and William Hill joined the online sports gambling realm.
Caesars added mobile gambling on Sept. 6, just at the nick of time for NFL season. The following Monday, 888 Sportsbook appeared at the Marketplace. Then came BetStars, incorporating sportsbook performance into its current PokerStarsNJ platform.
Casinos and racetracks are allowed to form as many as three online ventures apiece — and several are set up — but they must have a physical sportsbook first. Eight NJ casinos and racetracks have retail sportsbooks at the moment.
Here’s the present landscape for both brick-and-mortar sportsbooks and their associated online brands:
Resorts Atlantic City and DraftKings Sportsbook
Resorts AC has multiple sports gambling partnerships under its belt. One of them involves DraftKings Sportsbook, which was officially the first to market with a legal online sports gambling site and app.
The DraftKings sports betting soft-launched on Aug. 1, along with the entire launch came on Monday, Aug. 6. The app and browser-based online sportsbook are totally functional, offering a wide variety of traditional and in-game stakes.
In November, DraftKings declared it would function the retail sportsbook interior of Resorts — its first brick-and-mortar implementation.
Receive a look at the online/mobile platform here.
Resorts and BetStars
Resorts has been the most active of the Atlantic City casinos, evidently the first to use its allotment of three online brands.
Early in August, the casino expanded its longstanding partnership with The Stars Group to add sports betting. The group has years of experience with Resorts, offering NJ online casino and poker platforms under the PokerStars brand.
BetStars sportsbook launched on Sept. 13. Its iOS app launched Oct. 20.
SBTech, also Resorts also includes a brand new partnership with B2B heavyweight SBTech. Under its stewardship, the retail sportsbook started on property in early August.
Resorts established its self-branded online/mobile stage in January 2019.
Borgata and playMGM
In the Marina District of Atlantic City, the amazing Borgata launched sports gambling on property on June 14. A bit more than two weeks later, it started offering online wagering by means of a standalone playMGM sports betting app. First available only on Android, the iOS version went live Oct. 20.
Borgata is using its current racebook as a temporary, hybrid distance on land, but growth is on the horizon. Back in December, MGM said the property would invest $7 million in a new standalone sportsbook. Timeline? Uncertain right now.
Borgata is owned by MGM, which serves up mobile gambling in Nevada via playMGM, as well. The newest is also available as a NJ online casino, but the products are separate for the time being.
Meanwhile, the MGM has formed partnerships with GVC and Boyd Gaming that will cause additional branded sports gambling apps and websites in numerous countries.
Golden Nugget (and SugarHouse, formerly )
The Golden Nugget has a couple significant partnerships set up, but once again, the implementations aren’t completely clear yet. It does have a land-based sportsbook, though, a permanent space that opened just in time for football season.
In May, Churchill Downs announced partnerships with the Nugget and SBTech, charting its course to New Jersey. Whether this really is a turnkey venture or just a skin deal (more likely) remains to be seen, and launch is not especially imminent — maybe early next year.
The Nugget also needed a bargain with Rush Street Gaming, which operates the PlaySugarHouse NJ online casino. On Aug. 23, SugarHouse added sports gambling to the stage, which makes it the next to get on the internet. The SugarHouse Sportsbook can be found on internet and mobile devices.
Golden Nugget itself operates live and virtual sportsbooks in Las Vegas, so it probably won’t need to hire a new supplier. It should be noted, however, that ties to the Houston Rockets will preclude the Nugget from accepting bets on NBA games in New Jersey.
In October, SugarHouse switched partners and tasked with Monmouth Park, probably to escape from beneath that NBA restriction.
Monmouth Park and William Hill
Monmouth Park started making plans for sports gambling back in 2013, procuring a partnership with William Hill. The William Hill mobile sports betting app soft-launched on Sept. 2.
Years after their initial marriage, the property opened the nation’s first sportsbook and published the first legal ticket on June 14. The governor was on site to christen the NJ sports gambling industry and wager on the World Cup.
The partnership amounts to work well for Monmouth Park’s endeavors in the digital realm. Based in the UK and using a US arm set up, William Hill is richly equipped with resources, and its US team currently operates a Nevada sports gaming program. There’s no reason to expect anything different in New Jersey.
Monmouth Park and William Hill launched mobile sports betting last fall.
And SugarHouse
As mentioned above, SugarHouse joined the Monmouth Park household in October as a license partner.
Meadowlands Racetrack and FanDuel Sportsbook
If you were able to choose a spot to build an NJ sportsbook, you may pick Meadowlands Racetrack.
The property lives in the shadows of MetLife Stadium, home to the New York Giants and Jets. Owning a sportsbook close to the border is enviable at this time and NJ catches plenty of New York traffic. Expect fandom and geography to induce busloads of seeing traffic this year.
Like its competitors in Oceanport, Meadowlands is putting together an ambitious plan for sports gambling. It recently entered into a long-term partnership with Betfair US, the domestic arm of Paddy Power Betfair.
Meanwhile, PPB acquired daily dream sports manufacturer FanDuel to serve as the face of its US products. The FanDuel Sportsbook in the Meadowlands Racetrack started on July 14.
As with the retail operation, the online/mobile system is branded as a FanDuel Sportsbook. The product launched on Sept. 1.
PointsBet
Australian company PointsBet arrived in the USA in late 2018 using a different kind of sports betting product. PointsBet partnered with Meadowlands Racetrack to function under its permit as among its three available skins.
PointsBet does provide conventional sports betting, but leaves its name on a product that allows bettors to win or lose large on every bet.
Ocean Resort Casino
Down on the Boardwalk, the new Ocean Resort Casino is another place you may bet at the moment.
When Bruce Deifik bought the land in Januaryhe said he wanted it to be the”best in market” for sports gambling. Even though the ORC is brand new, it appears like Deifik is working to make good on these plans.
The physical sportsbook opened for business in the center of the casino floor on June 28, occupying the huge footprint of the former nightclub.
Sportsbook operations for ORC are powered (and branded) by William Hill US. Mobile sports betting is accessible through Ocean too.
Hard Rock Atlantic City
A name change and a renovation have turned the old Trump Taj Mahal into the gorgeous brand new Hard Rock AC home only a couple of strides down the Boardwalk. The hotel started its retail and portable sports betting operation in January 2019.
At the grand opening in June, Chairman Jim Allen verified Hard Rock are in the business of sports betting. We also discovered that provider is subject to a additional restrictions because of its relationship with the NFL and the Miami Dolphins. Hard Rock won’t be able to”put the bet” as Allen put it, requiring a third party to manage the action.
In July, a new venture involving HRAC and Bet365 surfaced in documents filed with the DGE. Bet365 is an tremendous outfit based out of England, and Hard Rock provides its entry point to the US market. You will see its mobile app hit the virtual shelves at the appointed time, whenever that time may come.
Hard Stone also struck a partnership with Kindred Group — best known for its Unibet brand. Both prices are pure branding deals, however, so neither provided insight into Hard Rock’s personal plans.
In October, Gambling Innovation Group (GiG) announced it signed a letter of intent to power those Hard Rock platforms. The alliance covers both retail sports betting on property in addition to online/mobile channels.
Caesars, Bally’s, Harrah’s
Caesars has started brick-and-mortar sportsbooks at Bally’s and Harrah’s, the former serving its eponymous casino on the Boardwalk. As it formed a new partnership with Scientific Games, Caesars declared that mobile/online gambling would follow”quickly.”
About a month later, it delivered. Caesars added sportsbook performance to its existing NJ online casino program on Sept. 6, just hours prior to NFL kickoff.
Under Caesars’ casino permit, the cellular 888 Sportsbook went live the next Monday. The 888 iOS app went on Oct. 20.
Tropicana
Apart from Freehold Raceway, that renders Tropicana since the sole other land we have not mentioned.
Eldorado Resorts runs the gambling operations, and it recently entered into a partnership with William Hill for operations. The onsite sportsbook opened in October.